Why We Should Be Marketing Waste Management

Sometimes the honest achievements are more rewarding than personal ones. Marketing experts have the ability to help fix the world’s problems by pressing forward the generalised world’s issues by raising awareness online. One outlandish and yet, none the less realistic example I will explore, when expressing the power of effective marketing, is how we could easily be the face of resolving our waste management issues.

How so?

Google is the great boss man(which is not news to people like us) and Google decides the ways in which online marketing is optimized, if we abide by Google’s guidelines, we soon bring any brand or message forward to the public’s eye through the Web. There is no reason why we cannot do this with the rising concerns amongst the human population and make our agenda public.

Let’s take at some information around  SA

Estimated decomposition rates of most debris found are:

Foamed plastic cups: 50 years

Plastic beverage holder: 400 years

Disposable diapers: 450 year

Plastic bottle: 450 years

Fishing line: 600 years.

Glass bottle 1 million years

Aluminium can: 80-200 years


What will the rates be in 100 years, or even 20. If we had the desire to bring this dilemma into the public’s eye, we would be able to dutifully back the services of privately-owned waste management companies like Averda who would in turn be able to expand the services to ensure waste management really does contribute to the health of our planet.

Now, I only use this as an example, there is a massive problem in the world, well in fact there are many, and for them to be solved humans must act as a community, there is no greater community than that of the online community. Imagine what marketing could achieve when endeavouring to bring the world’s problems to the public, who intern can help support the effective methods of fixing them.

It is important to think big when getting into online marketing, you really are the driving force behind successful businesses and campaigns.




Is Mindfulness Now a Marketing Trend?

There is a new age of spiritual seekers and rather than travelling to mountain tops and hiding away from societies noise, individuals are starting to practice mindfulness meditation in everything they do. The benefits of this, which is suggested by Mental Health Training Specialists Clearfocus, is that its effects are immediately felt, and the more it is practiced the more areas in an individual’s life becomes stress-free. Businesses now recognise the effects on their staff, enabling them to operate at a higher level with a greater sense of well-being and as a result, the more mindfulness the more success for everyone.

Less Stress, More Done

Humans have been unknowingly using stress as a means to perform and achieve tasks, this is because we have a habitual tenancy to imagine a catastrophic consequence if we are not able to complete our duties. Naturally, the fear of consequences is a great motive to ensure our work is completed however, results show we spend far too much time thinking and worrying, rather than simply doing. Furthermore, our fears are also likely to be phoney and therefore such relentless stress is likely to make individuals sick and unable to perform. Because of this realisation, it is far more effective to have a mentally healthy mindful worker than it is to have a stressed, worried and run down work. Everyone becomes a winner. This, therefore, is little surprise that it is now heavily marketed to all sizes of business.

We Love the Healthy Image

Now, more than ever, our society absolutely relishes the idea of being healthy and with mindfulness being backed by science to have a vast number of benefits, everyone is jumping on the bandwagon. But again, there is nothing wrong with everyone jumping on as everyone will actually benefit from its results. Moreover, mindfulness is linked to physical activities and other industries such as yoga and even MMA, this allows marketing experts to cross over the brand of mindfulness to most areas in an individual’s life and as a result, nearly everyone now knows what it is and athletes of all kinds are even starting to use it.

In conclusion, Mental Health Training Companies such as Clearfocus will no doubt benefit from the expertise but in doing so they will be benefiting each and every single environment that they step into with their expertise. And if that is not highly marketable, then what is!!?



Conference Bags- The Solution to your Business Problems

Every business owner has to face lot of problems in order to survive in the market. Intense competition makes it necessary that one must sell his products and services at very competitive prices. In addition to this, using various marketing tools to promote your brand also becomes essential. All these factors effect the revenue generation of a business. As a business owner, you must adopt an effective and economical marketing tool that solves your business problems and helps you to make huge profits too. There are various means to enjoy better market for your products. Advertising your products through television, radio or newspapers, can be really useful for you. But if you are a small or mid size business owner, you must choose an economical yet effective method to advertise.

Giving promotional gifts at exhibitions, events and corporate meetings is one of the best ways to improve your business income. Distributing business gifts not only impresses people but also ensures that the recipients will remember your brand afterwards. So, if you want to advertise in a cost effective manner, then it is best to use business gifts. There are hundreds of items that could be used as promotional gifts such as watches, bags, key rings, clothing, caps, folders, pens, mouse mats, recycled products, desk top items, umbrellas and so on. The list is endless. You can choose any item as a promotional gift that suits your business needs and is also liked by the recipients.

If you want to improve your business income, use conference bags to create awareness about your brand or give your message to people, then it is a good idea to give away promotional bags to the recipients. Promotional conference bags can be given at trade meetings, exhibitions, business events and road shows. Conference bags serve as good business gifts because of their utility. Also, conference bags are generally retained for months by users and therefore assure that they will remember you brand for a longer duration.

You can also use customized promotional conference bags. You can get the brand name, company logo, or some eye-catching slogan printed on the conference bag. The choice of the conference bag also depends on the amount of money you can spend for marketing your brand. Whatever fabric or design you choose for your conference bag, ensure that it has a good quality. If the quality of the promotional product is bad, it leads to bad reputation about your brand in the market.