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關(guān)于推銷產(chǎn)品的英語短文
我們從……獲知貴公司的名稱,不知貴公司對(duì)這一系列的產(chǎn)品是否有興趣。
Your name has been given by... and we like to inquire whether you are interested in these lines.
我們新研制的……已推出上市,特此奉告。
We are pleased to inform you that we have just marketed our newly-developed...
我們盼望能成為貴公司的……供應(yīng)商。
We are pleased to get in touch with you for the supply of...
我們的新產(chǎn)品剛剛推出上市,相信您樂于知道。
You will be interested to hear that we have just marketed our new product.
相信您對(duì)本公司新出品的……會(huì)感興趣。
You will be interested in our new product...
“進(jìn)行產(chǎn)品推廣”英文怎么說
進(jìn)行產(chǎn)品推廣”
Product promotion
注:
promotion 英 [pr??m???n]
美 [pr??mo??n]
n. 促進(jìn),增進(jìn); 提升,升級(jí); (商品等的) 推廣; 發(fā)揚(yáng);
[例句]Consider changing jobs or trying for promotion..
考慮換個(gè)工作或者爭(zhēng)取升職。
市場(chǎng)推廣如何翻譯?
市場(chǎng)推廣 develop a marketing promotion
市場(chǎng)營銷詞匯
英:
Marketing is that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. It is popularly defined as the distribution and sale of goods. Marketing includes the activities of all those engaged in the transfer of goods from producer to consumer.
Following are key elements to consider when developing a marketing promotion:
Marketing mix (PPPPP)
Determination of the Package, Price, Place (of sale), and type of Promotion for the Product.
Image
How the market or customers perceive the company or company brand and the products and services that it sells.
Satisfying or creating a need
Marketing activities can be directed towards either satisfying a need which is real, or creating a perceived need.
S.W.O.T.
Analytical process to identify Strengths, Weaknesses, Opportunities, Threats.
Pricing
Process of determining the ideal rate to charge a customer for your product or service. This is based upon pricing elasticity studies and consumer demand.
Promotion planning
Process of making decisions about the parts of the promotion mix
(advertising, sales promotion, public relations, event marketing, and sponsorship). A company must establish the role and importance of each part before creating an overall promotion strategy.
Promotion objectives
Each part of the promotion mix is assigned a goal based on its' potential contribution to the overall plan. The main objectives that should be considered are:
Is it realistically achievable?
Is it quantitative (for measurement purposes)?
Is it aimed at a carefully defined target market?
Is it easy to evaluate and modify if necessary?
Promotion strategy
The plan of action outlining ways to achieve objectives. The two types of strategies are ‘push’ (where the company directs promotional efforts at middlemen, who then promote the product among consumers), and ‘pull’(where the company directs its’ promotional efforts at consumers).
Promotion budget
The funds required for a promotion depend on 3 factors:
Target customers -consumer products aimed at mass markets rely mainly on advertising, whereas business or industrial products (with a narrower target market) usually rely more on personal selling.
Competition - based on what they’re investing in promotion.
Life cycle - more investment in introductory and growth stages than the mature stage.
中:
市場(chǎng)營銷是生產(chǎn)和交換過程的一部分,涉及到貨品和服務(wù)從生產(chǎn)商到消費(fèi)者的流通。它通常被定義為商品的分配和銷售。市場(chǎng)營銷包括了與商品從生產(chǎn)商到消費(fèi)者轉(zhuǎn)移有關(guān)的一切活動(dòng)。
以下是開展市場(chǎng)推廣活動(dòng)所必須考慮的一些關(guān)鍵要素:
營銷組合
決定產(chǎn)品的包裝、價(jià)位、銷售地點(diǎn)和推廣方式等。
形象
市場(chǎng)和消費(fèi)者是怎樣看待公司和公司的品牌以及公司提供的產(chǎn)品和服務(wù)的。
滿足和創(chuàng)造需求
市場(chǎng)營銷活動(dòng)可以是為了滿足市場(chǎng)真正存在的需求或?yàn)榱藙?chuàng)造一個(gè)可以感知的需求。
S.W.O.T.分析法
用來確定優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅的分析方法。
定價(jià)
決定向使用你服務(wù)和產(chǎn)品的顧客收取多少費(fèi)用的過程。這是根據(jù)定價(jià)彈性研究和消費(fèi)者的需求決定的。
促銷計(jì)劃
關(guān)于推廣組合中(廣告,促銷,公共關(guān)系,舉辦活動(dòng)和贊助)各部分應(yīng)占多大比例的決策過程。一個(gè)公司在制定總體促銷戰(zhàn)略前必須決定各部分的角色和重要性。
促銷目標(biāo)
推廣組合中的每一部分都要根據(jù)總體計(jì)劃完成一個(gè)目標(biāo)。
主要應(yīng)考慮的目標(biāo)是:
確實(shí)能夠達(dá)到嗎?
是定量的嗎(為了便于測(cè)量)?
是否針對(duì)一個(gè)仔細(xì)定義的目標(biāo)市場(chǎng)?
便于評(píng)估和修改嗎?
促銷戰(zhàn)略
指出達(dá)到目標(biāo)的方法的行動(dòng)計(jì)劃。兩種戰(zhàn)略分別是‘推’(公司將促銷力量放在中間商,由他們?cè)谙M(fèi)者中促銷商品)和‘拉’(公司直接將營銷力量針對(duì)消費(fèi)者)。
促銷預(yù)算
促銷所需要的款項(xiàng)主要依據(jù)3個(gè)方面:
目標(biāo)消費(fèi)群 - 針對(duì)大眾市場(chǎng)的消費(fèi)品主要依靠廣告,而商業(yè)和工業(yè)產(chǎn)品(目標(biāo)市場(chǎng)較?。┩ǔ8嘁揽總€(gè)人推銷。
競(jìng)爭(zhēng) - 根據(jù)他們?cè)诖黉N中投入的多少。
生命周期 - 在推出和增長(zhǎng)階段的投入比成熟期多。
策劃推廣的 英文怎么說
策劃之類詞,英語絕對(duì)沒有此類萬能詞,不得不區(qū)別對(duì)待:
Contrive ---針對(duì)產(chǎn)品
Scheme -----針對(duì)方案、程序
Project ----針對(duì)商務(wù)項(xiàng)目(廣義)
Plan -------針對(duì)一般活動(dòng)
Develop ----針對(duì)事業(yè)(廣義)
Mastermind--針對(duì)高智能(隱蔽)行動(dòng)
Concoct-----針對(duì)不光明行為
Conspire----針對(duì)陰謀
推廣:
promote-----針對(duì)商業(yè)產(chǎn)品
popularize----普及推廣(教育知識(shí)等)
spread---普及傳播
這里你要的應(yīng)該是商務(wù)方面的,可以用:to develop and promote sth.
急~~~英文表達(dá)“我的負(fù)責(zé)市場(chǎng)宣傳和市場(chǎng)推廣”
I’m responsible for PR and Marketing.
(PRMarketing都是專有名詞,PR指的就是宣傳和媒體公關(guān),Marketing指的就是市場(chǎng)部,市場(chǎng)推廣等)
關(guān)于對(duì)產(chǎn)品進(jìn)行市場(chǎng)推廣英語和市場(chǎng)推廣的英語的介紹到此就結(jié)束了,不知道你從中找到你需要的信息了嗎 ?如果你還想了解更多這方面的信息,記得收藏關(guān)注本站信途科技。
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